"Yesterday we had an opportunity to check out a visual from Lacoste focused on their new Lacoste Legends Sneaker collection. Today we bring you a slightly closer view of the main line with a few more details. It goes without saying that Lacoste's history is embedded within the fashion and sports apparel world and its recent move which edged it closer in street culture, is highlighted through this new collaboration".
"As we mentioned, the Legends project involves 12 collaborators form the music, design and lifestyle genre's which include, iD Magazine, Shoes Master, Sneaker Freaker, Jazzie B, Sébastien Tellier, Stones Throw Records, Bodega, colette, D-mop, Ato Matsumoto, Christophe Lemaire and Tim Hamilton. Designer Tim Hamiilton founded his label in 2007. In just over three years, he has risen to become a leading voice of New York American menswear new guard and is now reaching international acclaim".
"Christophe Lemaire gained his experience with Yves Saint Laurent and Thierry Mugler, where he completed his initial placements, then as assistant to Christian Lacroix from 1986 to 1990 at Jean Patou and Christian Lacroix. From 2000 to 2010, Christophe was Artistic Director of LACOSTE. Twice winner of the Andam Prize, he launched his own label in 1991 and added men’s ready-to-wear to the women’s collection four years later. He refined a fashion inspired by changes in music and pop culture, the mix of attitudes and the scent of freedom that they gave off".
"Japanese designer Ato Matsumoto has been a fixture at Paris Menswear Fashion Week since 2000. With a flagship store in Tokyo, the ato collection also includes a womenswear line which launched in 2003".
"Since its conception in 1988, D-mop has been unwaveringly dedicated to exploring unique, cutting-edge designs, advocating creative and quality collections as well as supporting new bright talents. In so doing they have gained the reputation of possessing the most distinctive visions on the fashion scenes around the world."
"Destination Paris fashion store colette first opened its doors in March 1997, situated at 213 rue Saint-Honoré. Its philosophy is aimed at reinventing the concept of retail, and the tag line “styledesignartfood” is the mantra through which colette has flourished".
"Boston based Bodega is an iconic spot for urban youth. Hidden behind a traditional “bodega” (convenience store) is a secret sneaker store. A faux Snapple vending machine activates a hidden sliding door - inside is an ultra-modern sneaker store carrying limited edition styles as well as street wear and books on art and design. A truly legendary and fresh approach to retailing with second-to none consumer care".
"Stay tuned in for a further and more detailed look at the Lacoste Legends collection in the coming days ahead as well more info and featured films in the weeks ahead".
VIA TWD
